--- title: "Holly Sonders & Rocketballz: New Age Sex Appeal in Golf" description: Holly Sonders is an example of the new age in golf featuring a bit more sex appeal. image: https://nextgengolf.org/wp-content/uploads/2013/04/holly-sonders-golf-digest.jpg --- [![nextgengolf-white-logo.png](https://nextgengolf.org/wp-content/themes/theme46788/images/nextgengolf-white-logo.png "nextgengolf-white-logo.png")](https://nextgengolf.org/) - [NCCGA](https://nextgengolf.org/college-golf/nccga/) - [City Tour](http://nextgengolf.org/city-tour) - [Blog](https://blog.nextgengolf.org/) - [About](https://nextgengolf.org/about-us/) - [About Us](https://nextgengolf.org/about-us/) - [Press](https://nextgengolf.org/press/) - [Golf Jobs](https://nextgengolf.org/job-board/) - Resources - [Golf Equipment Deals](https://nextgengolf.org/golf-equipment-deals-nextgengolf-members/) - [Find Golf Discounts](https://nextgengolf.org/best-golf-discounts-in-each-state/) - [Indoor Golf Facilities](https://nextgengolf.org/app/find-indoor-golf-facilities) # Everyone can use a little golf help Subscribe NCCGA City Tour Industry Subscribe Enter a valid email address - [College Golf](https://blog.nextgengolf.org/college-golf) - [Golf Help](https://blog.nextgengolf.org/golf-help) - [Golf Industry](https://blog.nextgengolf.org/golf-industry) - [All Topics](https://blog.nextgengolf.org/topics) - [New Posts](https://blog.nextgengolf.org) - [College Golf](https://blog.nextgengolf.org/college-golf) - [Golf Help](https://blog.nextgengolf.org/golf-help) - [Golf Industry](https://blog.nextgengolf.org/golf-industry) # [Holly Sonders & Rocketballz: New Age Sex Appeal in Golf](https://blog.nextgengolf.org/golf-help/holly-sonders-rocketballz-and-a-new-age-of-sex-appeal-in-golf) By [Nextgengolf](https://blog.nextgengolf.org/golf-help/author/nextgengolf) - [Tweet](https://twitter.com/share) Although some view golf as a game for non-athletes, in reality, the "regular" PGA tour or varsity college golfer is typically fit with a particular emphasis on core strength and flexibility. [![Holly Sonders - Golf Digest](https://nextgengolf.org/wp-content/uploads/2013/04/holly-sonders-golf-digest.jpg "Holly Sonders - Golf Digest")](https://nextgengolf.org/wp-content/uploads/2013/04/holly-sonders-golf-digest.jpg)While golfers such as Natalie Gulbis and Camillo Villegas have gained widespread notoriety for their fitness and sex appeal, few have so boldly shown it off like Holly Sonders did in a recent [Golf Digest Article](http://www.golfdigest.com/magazine/2013-05/holly-sonders-interview). While some may think that Holly's quick ascension to becoming one of the recognizable golf media stars on Golf Channel's [Morning Drive](http://www.golfchannel.com/tv/morning-drive/) may be a result of her beauty and physique, the former Michigan State standout won two [AJGA](http://ajga.org/index-normal.asp) events and likely would have been a competitive professional had it not been for a severe knee injury. [![Learn More About Nextgengolf](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/525111/548ac1e8-74ab-4ef8-9a2c-8ee5654d3d52.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/525111/548ac1e8-74ab-4ef8-9a2c-8ee5654d3d52) [![Tiger Woods - Vanity Fair](https://nextgengolf.org/wp-content/uploads/2013/04/tiger-vantiy-2.jpg "Tiger Woods - Vanity Fair")](https://nextgengolf.org/wp-content/uploads/2013/04/tiger-vantiy-2.jpg) Along similarly scandalous lines, Tiger Woods--sporting a nondescript winter cap and cold facial expression--exposed a different flavor of his personality when he appeared shirtless on a 2010 issues of Vanity Fair. Another one of golf's most fit stars, Camillo Villegas, demonstrated why he has the power to hit 300+ yard drives with his 5'9 160 lb. frame in a Details.com celebrity fitness article. Strength, fitness, flexibility, and sex-appear are new themes permeating golf culture. Taking a deeper look that the fitness levels of individual players, examining TaylorMade's new Rocket "[Ballz-ier](http://www.ispot.tv/ad/7dWB/taylormade-ballz-ier-ft-dustin-johnson-justin-rose-jason-day)" line for their [RocketBallz](http://taylormadegolf.com/taylormade/taylormade,en_US,sc.html?gclid=COrO3v_KvLYCFcHd4AodLTcA3Q) clubs exudes a similar tone of power and aggression with an underlying sexual tone. [![Villegas Camillo](https://nextgengolf.org/wp-content/uploads/2013/04/camillop.jpg "Villegas Camillo")](https://nextgengolf.org/wp-content/uploads/2013/04/camillop.jpg)TaylorMade wants us to buy their clubs, "man-up", and go for that par 5 in two over the water. As the leading hard good (i.e. golf clubs) OEM (original equipment manufacturer), Taylor Made may be setting a new precedent in golf marketing with an innovative marketing campaign that is representative of new-aged golfers. Whether it be the beautiful Holly Sonders on morning drive, Tiger's going shirtless in Vanity fair, or TaylorMade's "Ballzy" marketing campaign, golf is getting sexier and so long as it is does not infringe upon some of the traditions that make golf the wonderful game we love, I can't help but think it's for the better. We need to innovate to grow golf, and adding some sex and swag to a traditionalist game will continue to get more young people interested and grow the game for future generations. ### Subscribe to stay up to date Previous article [Ouimet Scholar Running the Boston Marathon](https://blog.nextgengolf.org/golf-help/ouimet-scholar-running-the-boston-marathon) Next article [Will Reverse Overlap Grip Take Over College Golf?](https://blog.nextgengolf.org/golf-help/will-reverse-overlap-grip-take-over-college-golf) --- ### Popular Posts Topics: [Golf Fitness](https://blog.nextgengolf.org/golf-help/topic/golf-fitness) National Partners ![Srixon](https://nextgengolf.org/wp-content/uploads/2018/05/srixon_logo_md.png) ![Cleveland](https://nextgengolf.org/wp-content/uploads/2018/05/cleveland_logo_md.png) - [About](https://nextgengolf.org/about-us/) - [Our Story](https://nextgengolf.org/about-us/) - [Golf Jobs Board](https://nextgengolf.org/job-board/) - [Press](https://nextgengolf.org/press/) - [Sponsors](https://nextgengolf.org/nextgengolf-sponsors/) - [Private Policy](https://nextgengolf.org/privacy-policy/) - [Terms of Use](https://nextgengolf.org/terms-of-use/) - [Tournaments](https://nextgengolf.org/app/find-golf-tournaments) - [College Rankings](https://nextgengolf.org/app/golf-tournaments/team-rankings/62-spring-2020) - [NCCGA National Championship](https://nextgengolf.org/fall-2020-national-championship/) - [College Tournaments](https://nextgengolf.org/app/golf-tournaments/schedule/fall-2020) - [Tournaments for 21+ golfers](https://nextgengolf.org/city-tour/) - [City Tour Championship](https://nextgengolf.org/2020-city-tour-championship-kiawah-island-resort/) - [High School Tournaments](https://www.highschoolgolf.org/) - [Golfer Resources](https://nextgengolf.org/blog/) - [Golf Equipment deals](https://nextgengolf.org/golf-equipment-deals-nextgengolf-members/) - [Golf Stories](https://blog.nextgengolf.org/) - [Find Indoor Golf Facilities](https://nextgengolf.org/app/find-indoor-golf-facilities) - [Find Driving Ranges](https://nextgengolf.org/app/find-driving-ranges) - [Find Golf Discounts](https://nextgengolf.org/best-golf-discounts-in-each-state/) - [Get a Golf Handicap](https://nextgengolf.org/where-to-get-a-golf-handicap/) - [Golf Industry Resources](https://nextgengolf.org/golf-course-owners/) - [PGA Pro Recognition](https://nextgengolf.org/pga-professional-recognition/) - [Host an NCCGA Tournament](https://nextgengolf.org/host-an-nccga-tournament/) - [Host a City Tour Tournament](https://nextgengolf.org/host-a-city-tour-tournament/) - [Marketing Guides](https://nextgengolf.org/golf-course-marketing-guides/) - [Tournament Volunteering](https://nextgengolf.org/nccga-tournament-volunteering/) - [Becoming a Sponsor](https://nextgengolf.org/sponsorship-for-millennial-golf/) ![nextgengolf-white-logo.png](https://nextgengolf.org/wp-content/themes/theme46788/images/nextgengolf-white-logo.png "nextgengolf-white-logo.png") 55 Court St, 5th Floor, Boston, MA 02108 ![bullet](https://blog.nextgengolf.org/hubfs/Images/orange-bullet.png) (617) 453-8732 ![bullet](https://blog.nextgengolf.org/hubfs/Images/orange-bullet.png) info@nextgengolf.org [![Instagram](https://blog.nextgengolf.org/hs-fs/hubfs/Images/instagram.png?width=42&name=instagram.png "Instagram")](http://instagram.com/nextgengolfclub) [![LinkedIn](https://blog.nextgengolf.org/hs-fs/hubfs/Images/linkedin.png?width=42&name=linkedin.png "LinkedIn")](https://www.linkedin.com/company/nextgengolf-inc) [![Facebook](https://blog.nextgengolf.org/hs-fs/hubfs/Images/facebook.png?width=42&name=facebook.png "Facebook")](https://www.facebook.com/nextgengolfclub) [![Twitter](https://blog.nextgengolf.org/hs-fs/hubfs/Images/twitter.png?width=42&name=twitter.png "Twitter")](https://twitter.com/nextgolfer) 55 Court St, 5th Floor Boston, MA 02203 (617) 453-8732 info@nextgengolf.org [![Instagram](https://blog.nextgengolf.org/hubfs/Images/instagram.png)](http://instagram.com/nextgengolfclub) [![LinkedIn](https://blog.nextgengolf.org/hubfs/Images/linkedin.png)](https://www.linkedin.com/company/nextgengolf-inc) [![Facebook](https://blog.nextgengolf.org/hubfs/Images/facebook.png)](https://www.facebook.com/nextgengolfclub) [![Twitter](https://blog.nextgengolf.org/hubfs/Images/twitter.png)](https://twitter.com/nextgolfer) [![Facebook](https://blog.nextgengolf.org/hubfs/Images/facebook.png)](https://www.facebook.com/nextgengolfclub) [![Twitter](https://blog.nextgengolf.org/hubfs/Images/twitter.png)](https://twitter.com/nextgolfer) [![Instagram](https://blog.nextgengolf.org/hubfs/Images/instagram.png)](http://instagram.com/nextgengolfclub) [![LinkedIn](https://blog.nextgengolf.org/hubfs/Images/linkedin.png)](https://www.linkedin.com/company/nextgengolf-inc)