The inaugural Nextgen City Tour season is well underway, with 13 cities across the nation participating in fun, 18-34 year old team-based best ball events. Through our first two months of launching the City Tour, we have learned a great deal about what millennials want, a low commitment tournament offering where they can still keep some of the old competitive juices flowing while meeting other young professionals in their city and balancing their busy schedules.
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Okay, I didn’t go into a gas station and buy a scratch-off ticket, and I didn’t even win any money. What I did win this year, however, was something that I have been longing for all of my golfing life. For the first time, after yearly submissions for the lottery, my family finally won practice round tickets to the 2014 Masters. Sure, it wasn’t the actual tournament, but what it was, was truly magnificent. A place almost indescribable tucked away in the small town of Augusta, GA.
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